The foundation of our investment approach is the ownership of approximately 30 high quality, historically successful, U.S. based growth companies. Our Long-Term Growth portfolios normally invest 100% in stocks. Balanced portfolios take a more conservative approach holding stocks and bonds. Both portfolio strategies are built on the same foundation of approximately 30 high quality, U.S. based growth companies that compete and win around the world. GPM team members invest in our model securities alongside our clients.
A core strength that drives our investment process is research focused on high-quality GPM Grade companies. Client portfolios are actively managed with a long-term perspective to deliver growth and income. We normally own shares of approximately 30 leading U.S. based companies that compete, win and grow globally. We focus on high-ROE businesses with track records of delivering rewarding long-term growth in sales, earnings, cash flow, dividends, and ultimately stock prices. Our companies are built to adapt and thrive while generating growth in value and income for shareholders. Although normally 100% invested in stocks, we add select stock ETFs at times to target certain sectors or broaden diversification. Our strategy gives us confidence to ride out market pullbacks and is well understood by our clients, who share our long-term view.
Our Stock Selection Criteria
We develop our best understanding of the short and long-term growth prospects for the business. Our analysis should provide reasons to expect the share price to materially appreciate within two years of purchase. Ultimately, we want to buy stocks when the underlying business value is both growing and substantially greater than the current share price.
Our moderate-risk balanced portfolios invest for growth and current income. Balanced portfolios take a more conservative approach that combines a solid foundation of GPM stocks with a well-diversified bond component to buffer risk and add to an income stream that we expect will grow over time. The bond component holds cash, government and investment grade corporate bonds and high yield issues. Like many of our clients, we view their balanced accounts as a core component of a productive overall retirement investing strategy. Portfolios are flexibly managed and tailored to individual client risk.
Clients leverage our experience to develop and actively execute a well-conceived and well-tailored overall investment strategy. GPM does not hold any client money. All accounts are held in client name and separately managed to meet their individual investment objectives. Our primary custodian for client accounts is the institutional division of Charles Schwab & Co.